Helping a luxury car brand go beyond segmentation, to hyper-personalized experiences

It's got your name on it

BMW were looking for a way to introduce the new 3 series and X3 series to their existing customer base in a way that set the brand apart from conventional promotional material, and created a personal, premium feel.

2000 personalized gifs, videos, and micro-sites were generated and sent out directing interested users to the BMW digital sales platform. Using unique IDs, analytics was gathered on interaction with personal sites to identify warm leads and inform smart follow-ups.

The campaign achieved a click-through rate of 63%